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Before we get too far, let’s chat about system emails — what are they, and why should you care? System emails are those automated messages that go out when someone interacts with your business. Whether a customer buys a product, signs up for a course, or schedules an appointment, ClickFunnels 2.0 is on top of things, sending them the right email at the right time.
Now, we could talk all day about the various types of system emails (like affiliate updates or course enrollments), but today we're focusing on the big one: order confirmation emails. These are sent when someone completes a purchase in your funnel or store, and this is your chance to give them a virtual high-five for their awesome decision to buy from you!
Alright, let’s roll up our sleeves and get started. First things first: how do we even get to the place where we can edit these emails? No worries, I’ve got you covered:
Boom, you’re in! Now that we’re inside the System Emails section, we can start working some magic on those order confirmation emails.
Now, let’s get to know our star player: the order confirmation email. This little guy is the unsung hero of e-commerce. It’s that friendly, automatic email that goes out the second your customer completes a purchase. Whether they're buying through a funnel, or in your store, ClickFunnels 2.0 is ready to say, "Hey! Thanks for buying, you’re awesome!"
​But beyond that virtual high-five, it’s also an essential document — confirming the details of the transaction, listing the items purchased, showing the total price (with discounts, taxes, and shipping), and making sure the customer knows what to expect next. So, making it personal and polished? Yeah, it’s kind of a big deal.
Alright, it’s showtime! Here’s how you can jazz up your order confirmation email and make it uniquely yours. First, head over to the System Emails section (remember, we just found it in the last step). Now, let’s focus on the email we’re here to work on: Order Confirmation Email.
Here’s what you need to do:
Now you’re ready to dive in and start editing!
Editing the Email Template
Welcome to the email editor — where the magic happens! You can customize just about anything here, but a word of caution: don’t mess with the merge tags. These sneaky little guys pull in crucial details like product names, quantities, and the total amount paid. If you mess with them, things might get weird, and no one wants a confused customer wondering what they just bought. So, leave those tags in place, and let them do their job.
​Here’s what you can (and should) play with:
Once you’re done with your masterpiece, don’t forget to save your work. Hit Publish and take a step back to admire your shiny, new order confirmation email!
What Not to Edit in the Template
Okay, so here’s a friendly warning: while you’ve got a lot of creative freedom in customizing the email, don’t mess with the merge tags. These little bits of code are basically the unsung heroes of your email—they automatically pull in important details like the customer’s name, the items they purchased, the price, and shipping details.
If you accidentally delete or change them, your email could end up looking like a mystery novel, leaving your customers guessing what they bought and how much they paid. Not cool, right? So, hands off the merge tags! Let them do their thing, and your email will be full of relevant info without you having to lift a finger.
Now that we’ve got the basics down, it’s time to give your email some personality! Think of this as decorating your virtual storefront – you want your brand to shine through. Here’s how you can make your order confirmation email uniquely yours:
Adjusting Layout and Style
Feeling a little creative? Good! Let’s talk about how you can really make this email pop with some layout and style adjustments.
Alright, by now your email should look like a million bucks (without costing you that, of course). Once you’re happy with all your edits, it’s time to bring your creation to life.
​Here’s how to wrap it up:
Congratulations! Your customers are now going to receive your beautiful, branded confirmation email after making a purchase. And you’ve just taken your customer experience up a notch. 🎉
Let’s not forget the subject line! While the default subject is a solid “Thank you for your order,” we can definitely spice it up. Personalizing the subject line can increase open rates and make your email feel more, well, personal!
You can add your customer’s first name with a simple merge tag like this: {{FirstName}}. It’s a small touch, but people love seeing their own name in their inbox. For example, “Thanks for your order, {{FirstName}}!” feels a lot more engaging than the generic alternative.
​Don’t feel like you have to go wild here—just keep it simple and relevant. But hey, if you want to get a little creative, go for it! Just make sure your subject line reflects the tone of the email.
Resetting to Default Settings
We’ve all been there—you start customizing and suddenly realize, “Oops, I’ve gone a bit too far.” Don’t panic! If your email design experiment didn’t go as planned, ClickFunnels has a nifty Reset to Default button. Just click that, and voilà ! Your email will revert back to the original template, and it’ll be like nothing ever happened. Think of it as the “Ctrl+Z” of email customization.
So, don’t worry about making irreversible changes. You’ve always got that safety net in case things don’t turn out as expected.
Now that your masterpiece is complete, it's time to make sure everything works like a charm. After all, the last thing you want is a customer receiving an email that looks like a jigsaw puzzle missing half the pieces, right?
Here’s how to test your order confirmation email:
While you’ve got tons of creative freedom, here are some tried-and-true tips to keep your order confirmation emails on point:
Sometimes things don’t go exactly as planned, but hey, we’ve all been there. If your custom order confirmation email isn’t firing on all cylinders, here’s a quick troubleshooting guide to get you back on track:
If none of these steps work, take a deep breath (no stress!) and try reaching out to ClickFunnels support. They’re usually pretty quick to help sort out any email issues you might be facing.
And there you have it! 🎉 You’ve just learned how to customize your order confirmation emails in ClickFunnels 2.0, and now your customers will receive a polished, professional email that represents your brand perfectly. From adding your logo to personalizing the message, you’ve got everything you need to turn a simple email into a powerful tool for building customer loyalty.
Remember, this is just one part of the customer journey, but it’s a crucial one. Make sure your emails are always consistent with your brand and give your customers that little extra touch of personalization.
Now go ahead, hit publish, and let your awesome new emails start working for you!
If you have any lingering questions or need further assistance, feel free to reach out for support. And don’t forget to subscribe to our Tech Time newsletter for more tips, tricks, and guides sent directly to your inbox every Monday.
For further assistance and more in-depth guides, check out these resources:
If you need personalized help, contact our support team at support@repairmyfunnel.com.
How can I preview the email before sending it out?
You can preview your email by clicking the preview button in the email editor. This allows you to see how it will look before you hit publish. Make sure to check both desktop and mobile versions!
Can I reset just the subject line without affecting the email body?
Yes, you can! If you want to tweak just the subject line, you can go into the editor and change it under the Subject Line field without resetting the whole email template.
What happens if I accidentally alter or delete a merge tag?
No worries! If you mess with a merge tag, just head back into the email editor and re-insert it from the list of available merge tags. It’ll fix itself right up.
Do I have to enable the email after editing it?
Yes, you do. Even after customizing your email, it won’t be sent unless you turn it on. Head back to the System Emails page, and toggle the switch to enable it.
How can I make my confirmation emails more engaging?
Great question! Try adding a personalized thank-you note, including social media links, or offering a special discount for future purchases. Little touches like these make your emails more engaging and can drive more sales!
Owner Of Repair My Funnel
Figuring out how to grow your business online can feel like trying to solve a puzzle with half the pieces missing. That’s where I come in.
I’ve spent the last few years learning everything I can about funnels, websites, and online marketing, starting with ClickFunnels and expanding from there. Now, I help business owners like you cut through the noise, simplify the process, and build marketing systems that actually work—without getting lost in tech overwhelm.
Here on the blog, you’ll find practical, real-world strategies to help you get your online presence dialed in. Whether you’re setting up your first funnel, refining your website, or looking for smarter ways to attract and convert leads, you’ll find step-by-step guides, tool breakdowns, and proven tactics to make it happen.
And if you want bite-sized, actionable insights to help you grow your business each week, make sure to join the Spark & Scale Newsletter! Every Monday, I send out my best strategies to help you bring in more clients, optimize your systems, and scale—without the tech stress.
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