Surveys are a powerful tool for gathering information and engaging users within ClickFunnels 2.0. Recently, ClickFunnels added an exciting new feature—the ability to assign points based on survey responses, allowing you to score answers and create customized user journeys depending on their results.
This guide will walk you through how to implement the scoring feature for surveys, enabling you to redirect users based on their cumulative points or send them down specific funnel paths based on their survey scores.
The new survey scoring feature allows you to:
1. Create a Survey in Your Funnel
To get started, ensure you have a funnel with a survey element. If not, you can add a survey step to your funnel by using the survey element in your page editor.
Once inside the editor, click on Add New Question and follow the prompts to create a question.
2. Enable Scoring for Survey Questions
Scoring is only available for specific question types, so it’s essential to set up your questions correctly.
3. Assign Points to Answers
After enabling scoring, you can assign point values to the available answers.
You can customize these point values based on the specific logic or outcomes you want for your survey.
4. Create Rules Based on Survey Scores
To determine what happens when users reach a certain score, you will need to create rules that dictate their journey through the funnel.
This step allows you to create various paths for users depending on their total score.
5. Define Outcomes Based on Scores
Once you’ve set up the rules, you can define what happens when a user meets the criteria.
You can create as many different outcomes as needed, depending on the points users earn during the survey.
Let’s walk through an example setup:
If a user selects “Blue,” they are awarded 100 points. Based on your rules, anyone with 100 points could be redirected to an exclusive offer page, while users with lower points might be directed to a different funnel step or offer.
Multiple Rules and Paths
You can set multiple rules for different score thresholds. For example:
This flexibility allows you to create more personalized and customized journeys for your users based on their survey performance.
Redirect, Next Question, or End Survey
When setting rules, you have multiple options for the next step:
The scoring feature in ClickFunnels 2.0 surveys allows you to add an interactive and personalized element to your funnel. By awarding points based on user responses, you can customize their journey, redirect them to different offers, or even end the survey based on the total score. This powerful feature opens up many possibilities for gamification and personalized marketing.
If you have any lingering questions or need further assistance, feel free to reach out for support. And don’t forget to subscribe to our Tech Time newsletter for more tips, tricks, and guides sent directly to your inbox every Monday.
For further assistance and more in-depth guides, check out these resources:
If you need personalized help, contact our support team at support@repairmyfunnel.com.
Can I use scoring for all question types in ClickFunnels surveys?
No, scoring is only available for Choice and Image Choice questions. Input fields do not support scoring at this time.
How do I redirect users based on their total score?
After assigning points to the survey answers, use the Edit Rules function in your survey to create rules based on score thresholds. Then, you can use the Change Target option to redirect users based on their score.
Can I create multiple outcomes based on different score ranges?
Yes, you can set multiple rules for different score ranges. For example, users with a score above 100 might be redirected to an offer page, while those with lower scores might see a different page or offer.
Can I add scoring to existing surveys?
Yes, you can enable scoring on any Choice or Image Choice questions in your existing surveys. Just toggle the Enable Scoring option and assign point values to each answer.
Does scoring work with ClickFunnels 2.0 surveys only?
Yes, this feature is only available in ClickFunnels 2.0, not Classic.
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